MailChimp explains why things like ‘FailChips’ and ‘SnailPrimps’ are all part of its first major campaign https://t.co/Axp8HApcrF
http://www.thedrum.com/news/2017/02/21/mailchimp-explains-why-things-failchips-and-snailprimps-are-all-part-its-first-major
